Don’t Be Exposed Campaign

June 5, 2025

This week, South Yorkshire Police launched a new video campaign Don’t Be Exposed highlighting to teenagers and parents the dangers of online grooming and how easily young people can fall victim to intimate image abuse, sometimes known as revenge porn.

What can appear to start as an innocent conversation can turn to abuse in just a matter of hours – from accepting an unknown friend request, to being threatened and your ‘nudes’ being exposed online. Grooming can happen on any digital device and on multiple online platforms, including gaming and social media such as Instagram, Snapchat and TikTok.

A recent report from the College of Policing indicated that one fifth of girls aged 11-16 and one third aged 17-21 have received unwanted sexual images online. We know it’s happening to boys too but is still underreported.

We’re encouraging parents, carers and teachers to have the conversation with their teens – does your child really know who they are chatting to online? Even if they seem friendly, do they trust the person behind the messages?

The video acts as a handy conversation starter, watch it here: www.youtube.com/watch?v=E0v8ezGyw1g